The History of Olivetti

"It's Always Day One!"says Jeff Bezos, "Don't Be Evil!" continue Larry Page, Sergey Brin and Joe Gebbia, who together with Brian Chesky, explain to us the success of the “Design of Trust”. But are we sure that a syndrome that has its roots in Ivrea, in Italy in the early twentieth century, has not spread to the brightest minds of the Silicon Valley? It is said that the visionary builds what dreamers imagine. And for Adriano Olivetti it is not enough to dream: “well, if you’ll allow me, calling something a ‘utopia’ is often the easiest way to liquidate what you do not have the desire, capacity or courage to achieve. A dream seems like a dream until you start working on it. And then it can become something infinitely bigger”.

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