The History of Spotify
How long did it take for Elvis Presley to become known to a billion people? Twenty years? And how long did it take Lady Gaga? A few weeks after she releases a new single, the entire world can memorize it. Astonishing, isn't it? And even more surprising is that Spotify was able to conquer the world starting from just one single country, Sweden, with its 10 million inhabitants. Daniel Ek never considered himself an inventor, just a man who put his efforts into improving the things he thought weren't working, because "the value of a company is nothing more than the sum of the problems that an entrepreneur manages to solve".
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