The History of IBM

TJ Watson Sr.'s "Think", TJ Watson Jr.'s "Basic Beliefs", Lou Gerstner's "Bear Hug" and finally Palmisano with the "Values Jam". Why has a large technology company like IBM regularly invested in a seemingly trivial theme such as values? More than a hundred years have passed since TJ Watson Sr. took up the challenge of turning a small group of companies into a profitable and long-lasting project and perhaps, among the things he said it is possible to find the key to interpreting the world, both of that time and probably also of today: "What every company needs is more people who think".

play now