The History of LEGO

It was in 1924 that Godtfred and his brother Karl Georg set fire to the woodwork. The two little brothers know that punishment will be just around the corner but instead their dad Ole gives them a long, serious look and, when the fire is out, says: "Remember that creativity is born from difficulty, and no one is condemned until they stop fighting to achieve their dreams". What? No punishment? Judgment day has been postponed to a date yet to be determined. No harsh words but instead an important teaching moment from a father who inspired his boys for the rest of his life. Lego's bumpy journey seems to suggest that every obstacle or company crisis has been wisely used to reposition its product as the desires of children change and grow.

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