What is the point of trying to make sense of our crazy, busy lives? This constant alienation from fun and enjoyment stimulated the imagination of an entrepreneur from Piedmont who decided to seize the opportunity to creep into our consciousness in small steps, with sweetness certainly, but above all with kindness, inserting delight into our daily routine. He tells us to stop and feel joy; to catch our breath and to understand when it's time to give ourselves a treat, to be kind to ourselves; small pleasures that tell of love and respect for work, customers, and employees.