The History of Patagonia

But what could it possibly serve an entrepreneur to encourage activism and civil disobedience? To create open, autonomous minds and to form collaborators capable of making their own decisions, says Yvon Chouinard. A special kind of person who has always avoided considering himself an entrepreneur because he wants to be just a climber, a surfer, a kayaker, a skier, and a blacksmith. An entrepreneur who compares environmental sustainability to the digital revolution because he believes that those who deeply accepted the digital challenge, like Netflix, which turned DVDs into online streaming, managed to profit from the revolution. And this is what Patagonia is doing, because 'the Earth is our only shareholder'.