Give up? Never. Jeff Bezos, the creator of Amazon, forges ahead through criticism and difficulties. His vision was to offer the customer the best solution at the best possible price. But to get to the largest online store on Earth, we will have to retrace our steps along a truly winding path. Miles of scotch tape, doors used as desks, mountains of dollars gone up in smoke... Amazon had to fight tooth and nail before triumphing. Guided by Bezos' unwavering will, we will see how Amazon can bring everything you desire straight to your home. And it can be done today.