The History of Instagram

A failed restorer, passionate about photography who is struck by the imperfection of a plastic camera: how much farther will Kevin Systrom have to go to conceive and develop his project? "The lesson I learned - he says - is that you have to make sure you always cut out what doesn't work, remove what’s unpopular and focus on the continuous improvement of your product because too often start-ups are technologies looking for a problem. Successful businesses have a fundamental question at their heart. And the question is: what do people really need? ".

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